Bio for Virginia Postrel
Why “Star Trek Into Darkness” Is Smaller Than Life
May 23, 2013 | No commentsLike most blockbuster summer movies, “Star Trek Into Darkness” sells escapism. But not all versions of cinematic escapism are the same.
Dove’s Fake New ’Real Beauty’ Ads
April 26, 2013 | 40 CommentsDove, the Unilever Plc personal- care brand, has another viral hit.
JC Penney's Johnson Forgot the First Rule of Retail
April 10, 2013 | 35 CommentsRon Johnson failed as CEO of J.C. Penney because he forgot the first rule of retailing: To sell people things, you first have to get them into the store.
How Mr. Selfridge Created the Modern Economy
April 05, 2013 | 13 CommentsWhen the British drama “Mr. Selfridge” debuted on PBS this week, American viewers saw two things rarely on display in contemporary popular culture: a businessman hero and, more remarkably, a version of commercial history that includes not just manufacturing but shopping.
Why Silicon Valley Is Winning the Robocar Race
March 17, 2013 | No commentsAn ad from 1957 shows a family playing dominoes in a bubble-top car as it cruises down an six-lane divided highway, its steering wheel pointedly unattended. “One day your car may speed along an electric super- highway, its speed and steering automatically controlled by electronic devices embedded in the road,” reads the copy. “Highways will be made safe -- by electricity! No traffic jams ... no collisions ... no driver fatigue.”