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Bio for Virginia Postrel

Why “Star Trek Into Darkness” Is Smaller Than Life
Like most blockbuster summer movies, “Star Trek Into Darkness” sells escapism. But not all versions of cinematic escapism are the same.
Dove’s Fake New ’Real Beauty’ Ads
Dove, the Unilever Plc personal- care brand, has another viral hit.
JC Penney's Johnson Forgot the First Rule of Retail
Ron Johnson failed as CEO of J.C. Penney because he forgot the first rule of retailing: To sell people things, you first have to get them into the store.
How Mr. Selfridge Created the Modern Economy
When the British drama “Mr. Selfridge” debuted on PBS this week, American viewers saw two things rarely on display in contemporary popular culture: a businessman hero and, more remarkably, a version of commercial history that includes not just manufacturing but shopping.
Why Silicon Valley Is Winning the Robocar Race
An ad from 1957 shows a family playing dominoes in a bubble-top car as it cruises down an six-lane divided highway, its steering wheel pointedly unattended. “One day your car may speed along an electric super- highway, its speed and steering automatically controlled by electronic devices embedded in the road,” reads the copy. “Highways will be made safe -- by electricity! No traffic jams ... no collisions ... no driver fatigue.”
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