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Tim Cook, chief executive officer of Apple Inc., holds an iPad mini during an event in San Jose, California, on Oct. 23. Apple said that the 7.9-inch iPad mini will cost $329 to $659, depending on memory and wireless features. With that starting price, the company is sticking to its strategy of charging a premium to preserve industry-leading margins in a market that NPD DisplaySearch predicts will more than double to $162 billion in five years.

Tim Cook, chief executive officer of Apple Inc., holds an iPad mini during an event in San Jose, California, on Oct. 23. Apple said that the 7.9-inch iPad mini will cost $329 to $659, depending on memory and wireless features. With that starting price, the company is sticking to its strategy of charging a premium to preserve industry-leading margins in a market that NPD DisplaySearch predicts will more than double to $162 billion in five years.
October 26, 2012
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