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Legroom Gadget Maker Sees Sales Jump After Air-Rage Case

By Michael Sasso and Mary Schlangenstein
August 26, 2014 2:38 PM EDT 274 Comments
Photograph: Getty Images
Photograph: Getty Images

The Knee Defender, a gadget that blocks airplane seats from reclining, got a global boost after a scuffle between two passengers forced a United Airlines jet to make an unscheduled landing.

The gizmo’s website crashed today after traffic surged, and sales rose “substantially” for the $21.95 plastic clips that have been on the market since 2003, said the inventor, Ira Goldman.

While a product that interferes with another flier’s comfort may rub some people the wrong way, the issue is airlines’ legroom cutbacks, Goldman said. Carriers are shrinking space between rows -- Spirit Airlines Inc.’s allotment is about 10 percent less than the industry standard -- and using thinner cushions to squeeze more people into coach cabins.

“They don’t have Plan B for the fact that a lot of people, when they sit down in their seat at the gate, their knees already are hitting the seat-back in front of them,” Goldman said in a telephone interview from Washington.

The Knee Defender hit the headlines because of an in-flight squabble on United Flight 1462, which had to touch down on Aug. 24 in Chicago en route to Denver from Newark, New Jersey. One person installed a device that prevented the passenger in front of him from reclining, said Charlie Hobart, a spokesman for United Continental Holdings Inc.

Water Toss

The Associated Press, citing an anonymous law enforcement source, gave a more-graphic account: Upset that her seat was locked, one traveler threw water at a man who employed a Knee Defender and refused to remove it at the request of a flight attendant.

Both people were in United’s Economy Plus section, an area in the coach cabin that gives people as much as 5 more inches of legroom for a fee or elite frequent-flier status at the Chicago-based airline.

Goldman’s gadget is a pair of U-shaped clips that fits over the arms of the seat-back tray table, blocking the passenger in front from leaning back. The Federal Aviation Administration prohibits the use of such devices during taxiing, takeoffs and landings, when tray tables must be stowed. The agency said today in a statement that airlines can decide whether they want to allow such devices while cruising.

The four largest U.S. carriers -- American Airlines Group Inc., United, Delta Air Lines Inc. and Southwest Airlines Co. -- all bar the use of the Knee Defender, spokesmen said. JetBlue Airways Corp., the fifth-biggest, discourages the use of the devices while not specifically barring them.

No Reclining

The U.S. industry’s standard is about 30 to 31 inches of space between rows. While Spirit passengers have to make do with only 28 inches, some of their seats aren’t susceptible to the Knee Defender. They don’t recline.

Goldman said he doesn’t know which airlines allow them and which don’t. He likened his invention to a radar detector, which may be legal and tolerated in many states, if frowned upon.

A 6-foot-3 (1.9-meter) entrepreneur and non-practicing attorney, Goldman said he got the idea for the Knee Defender around 1998 while flying. He took out an umbrella and laid it across the arms of his tray table, noticing that it blocked the seat ahead of him from tilting back. He dusted off the idea a couple years later at the urging of friends.

Soon, he said, he was asking acquaintances to test his invention in flight. One put down her tray table, took out 10 prototypes of his Knee Defender and started experimenting on the seat-back of the person in front of her.

Device Check

Another day, Goldman was going through an airport checkpoint and was asked to empty his carry-on luggage for a random screening. A Transportation Security Administration employee looked quizzically at him.

“‘What is this?’” Goldman recounted the TSA worker as asking. “I explained it, and he smiled and sent me on my way.”

Goldman said he sources the Knee Defender from a manufacturer in China. His only advertising expense was $1.25 to test some Google ads. The product’s controversial nature generates its own publicity, said Goldman, who wouldn’t disclose annual sales or personal details such as his age.

“But it keeps the lights on,” he said. “We sell these things.”

During the interview, Goldman returned often to his theme that airlines’ legroom cutbacks are the problem, not his gadget or the people who use it. In his view, he is just calling attention to industry practices.

“I was the kid who says, ‘The emperor’s not wearing any clothes,’” Goldman said. “He’s naked.”

To contact the reporter on this story: Michael Sasso in Atlanta at msasso9@bloomberg.net

To contact the editors responsible for this story: Ed Dufner at edufner@bloomberg.net John Lear

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